Personal interest in continuing with project….
One thing that really struck me when we spoke with Eric was
that in some ways, this company was really just a t-shirt company that happened
to have a cause. Eric spoke about his attempts at strengthening the correlation
between this simple product and this complicated effort to spread awareness on
the global orphan crisis.
I am interested in making a more realistic and obvious connection between product and cause. Even within the umbrella of SVPRI, the idea of an interconnected network of services, products, and proactive cause relief exists. I want to explore the possibilities of making more than just a ‘My Happy’ t-shirt. If we can change the physical design by having a design contest where children around the world can participate, then the design becomes a story as well as a reason to buy the shirt. Another example is if the shirt design that wins is by a student in Ethiopia, then any percentage of the sales of that particular design can be used to send to the school itself to fund further educational resources. By making community connections in creating My Happy Shirts, the brand is engaging global interest as well as broadening its scope of potential customers.
I am interested in making a more realistic and obvious connection between product and cause. Even within the umbrella of SVPRI, the idea of an interconnected network of services, products, and proactive cause relief exists. I want to explore the possibilities of making more than just a ‘My Happy’ t-shirt. If we can change the physical design by having a design contest where children around the world can participate, then the design becomes a story as well as a reason to buy the shirt. Another example is if the shirt design that wins is by a student in Ethiopia, then any percentage of the sales of that particular design can be used to send to the school itself to fund further educational resources. By making community connections in creating My Happy Shirts, the brand is engaging global interest as well as broadening its scope of potential customers.
Information & background on the orphan crisis
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